Klett World Languages

I manage the development and execution of diverse digital projects, including implementation of CRM and marketing automation processes, maintenance of the U.S. and Canadian e-commerce storefronts, CRM lead database management, and management of lead generation webforms with Zoho CRM and Survey.

I conceptualize and coordinate the creation of marketing materials including sales and product collateral, write, proofread, and edit creative and technical content including flyers, catalogs, brochures, and web ads, and maintain the brand websites using Wordpress and Elementor, while ensuring brand guidelines are met.

Deusto Business School

I developed and executed the integrated marketing plan for postgraduate programs across North, Central, and South America, managing an annual budget of €170,000 and driving a 76% increase in international student enrollment from 2021 to 2022.

I oversaw both online and offline marketing initiatives, including third-party educational platform promotions, web content and design, brochure and roll-up creation, and international recruitment fair participation.

I utilized Salesforce and Vertical Response to design and deploy email marketing campaigns, reaching over 3,000 leads per launch with an average open rate of 30-35%.